Olympus Loans Cameras to US Open Attendees - Event Marketer

Olympus Loans Cameras to US Open Attendees

DB_KSwiss_2008 Ex
Brand: OLYMPUS
Agency: EMG3
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2008
In an effort to push the envelope on its US Open sponsorship, Olympus launched a multi-faceted experience-based campaign that touched consumers, prosumers (expert amateurs) and professional photographers. The…
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