Olympus Enlists 1,000 Shutterbugs for a Social Blitz - Event Marketer

Olympus Enlists 1,000 Shutterbugs for a Social Blitz

DB_Olympus_2012 ETA
Brand: OLYMPUS
Agency: GRAND CENTRAL MARKETING MULLEN
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)
Year: 2012
In our era of Instagram, traditional camera manufacturers have to work harder than ever to stay relevant. Olympus last September took the smartphone shutterbugs head-on to prove it’s still a player with…
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