Old Barn Becomes Green Exhibit for Costa Del Mar - Event Marketer

Old Barn Becomes Green Exhibit for Costa Del Mar

DB_Costa Del Mar_2012 Book
Brand: COSTA DEL MAR
Agency: CZARNOWSKI
Year: 2010

Costa Del Mar is a top supplier of sunglasses and gear for anglers, boaters and adventurers, and—with its support of nonprofits like the Coastal Conservation Association—has long been known for its environmental bent. But it was only recently that the company applied the eco-friendly approach to the construction of its trade show booth.

With the help of its exhibit design agency, Costa Del Mar located a 100-year-old barn in West Virginia that was scheduled to be razed, and sent in a team of carpenters to dismantle the barn board by board, over the course of two days. The long, weathered pieces of knotty yellow pine, poplar and red oak were transported to Orlando where hundreds of nails were removed and each board refinished.

The resulting two-story, 20-foot by 30-foot exhibit resembled a riverfront fishing shack, complete with a screened-in porch, meeting and display areas (also made of reclaimed wood), a bar and rocking chairs and gliders—items rescued, recycled and refinished from local yard sales and junk stores. A vintage Coca-Cola ice box kept drinks cool and a pulley system from the barn was used to bucket-transport items to the second floor. As a bonus, the company found that exhibit guests tended to feel more relaxed amid the homey surroundings—and the booth became a great conversation starter.

The cost to recycle and transport the reclaimed wood was higher than wood sourced directly from a lumber yard, but Costa Del Mar estimated that it reduced its environmental impact by 51,607 kg of carbon dioxide—the equivalent of 5,931.83 gallons of gas.

 

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