Nissan Tracks Test-Driving Journalists with GPS - Event Marketer

Nissan Tracks Test-Driving Journalists with GPS

DB_Nissan_2013 ETA
Brand: NISSAN
Agency: AMCI
Awards: EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-B)
Year: 2013
“What could possibly go wrong?” We weren’t at the Nissan 360 planning meeting, but we’re pretty sure at some point someone said this in response to the idea of letting hundreds of international…
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