Nissan EV Mobile Tour Helps Generate 20,000 Preorders - Event Marketer

Nissan EV Mobile Tour Helps Generate 20,000 Preorders

DB_Nissan_2012 Book
Brand: NISSAN
Agency: GMR MARKETING
Year: 2011
A mobile tour was a key part of the marketing effort that helped Nissan record an impressive 20,000 preorders for the Leaf, the first mass-produced all-electric vehicle. Among its key goals: Persuading…
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