Nike's Footrace Campaign Revives One Hit Wonders - Event Marketer

Nike’s Footrace Campaign Revives One Hit Wonders

DB_EX_Nike RHW_2005 Ex
Brand: NIKE
Agency: RELAY SPONSORSHIP & EVENT MARKETING
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2005
Admit it: You were wondering what the heck happened to Tone Loc, years after “Funky Cold Medina.” Lucky for you, Nike unleashed its Run Hit Wonder 5K and 10K races. Recognizing there was no national…
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