Nike Pops up in New York to Promote Basketball Gear - Event Marketer

Nike Pops up in New York to Promote Basketball Gear

DB_Winner_Nike popup_EDA 2015
Brand: NIKE
Agency: SET
Awards: EXPERIENCE DESIGN AWARDS — BEST POP-UP STORE
Year: 2015
In experiential terms, we often think of a pop-up as a single event in an empty space. Nike redefined that during All-Star Week by popping-up all over New York City, the birthplace of modern basketball. The…
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