Nike Marks its Product Launch With a Pop-up Concert - Event Marketer

Nike Marks its Product Launch With a Pop-up Concert

DB_Nike_PR_EX 2017
Brand: NIKE
Agency: IDEKO PRODUCTIONS
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2017
There’s nothing quite like a new pair of kicks—unless they’re accompanied by a pop-up concert in New York City. For the launch of its Air Jordan Retro XI, Space Jam Edition sneaker, and to commemorate…
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