Nike Enlists Athletes to Jog New York City - Event Marketer

Nike Enlists Athletes to Jog New York City

DB_Gold_Nike_2010 Ex
Brand: NIKE
Agency: MKTG
Year: 2009
Nike hit jogging paths all over New York City from August to October 2009 in order to expand its already popular Human Race in New York to include more female runners and boost membership in its Nike+…
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