Nike Competition Lights a Fire Under Young Runners - Event Marketer

Nike Competition Lights a Fire Under Young Runners

DB_EX_Nike_2005 Ex
Brand: NIKE
Agency: MOMENTUM WORLDWIDE
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2005
A month before Athens went flame-on, Nike was on the streets of New York City with a grassroots program that tied its new Speed product line to summer, running and community competition. Mimicking the…
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