Nike Builds Actions Sports Cred with L.A. Tour - Event Marketer

Nike Builds Actions Sports Cred with L.A. Tour

DB_Nike Chosen 2_2012 Book
Brand: NIKE
Agency: BECORE
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2012
Who is the chosen one? To answer that question, Nike launched the global online web reality competition series “The Chosen,” and hit the road with the Chosen Tour, a series of hyper-local skating and…
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