New Balance's Urban Dash App Engages Runners - Event Marketer

New Balance’s Urban Dash App Engages Runners

DB_NewBalance_2011 ETA
Brand: NEW BALANCE
Agency: MONTEROSA OGILVYACTION
Awards: EVENT TECHNOLOGY AWARDS — BEST EVENT APP
Year: 2011
There are few things smart phone-carrying consumers love more than their favorite apps. Whether it’s for fun or function, ain’t much an app can’t do. Yet despite their popularity, an event marketing…
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