New Balance's Bright Dome Turns Heads at X Games - Event Marketer

New Balance’s Bright Dome Turns Heads at X Games

2006 Summer X-Games
Brand: NEW BALANCE
Agency: FUSE
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2007
New Balance had two sure ways to get noticed at the X Games in Los Angeles. First, to attract attention in a sponsor village dominated by branded trailers and the same old black tents, the shoe manufacturer…
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