New Balance Takes College Campuses by Storm - Event Marketer

New Balance Takes College Campuses by Storm

DB_NewBalance2_Book1
Brand: NEW BALANCE
Agency: FUSE
Year: 2008
When it comes to marketing, New Balance used to be low-key, eschewing splashy ads and million-dollar endorsers favored by big spenders Nike and adidas. Who needed all that, when the brand enjoyed a loyal…
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