National Park Campaign Targets Diverse Millennials - Event Marketer

National Park Campaign Targets Diverse Millennials

2016_Ex_EX_MultiMarketB2C_Parks
Brand: NATIONAL PARK FOUNDATION NATIONAL PARK SERVICE
Agency: GREY ACTIVATION AND PR
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2016
More than 273 million people visited national parks in 2013, although 75 percent of them were more than 40 years old and disproportionately Caucasian, a statistic out of sync with America’s diverse population.…
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