Mountain Dew Sponsorship Celebrates Teen Lifestyle - Event Marketer

Mountain Dew Sponsorship Celebrates Teen Lifestyle

DB_EX_Mountain Dew_2006 Ex
Brand: MOUNTAIN DEW
Agency: VIVID MARKETING
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)
Year: 2006
When Pepsi-Cola North America’s Mountain Dew took title sponsorship of the Dew Action Sports Tour before the property’s 2005 inaugural season, the challenge was to create an environment that would…
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