Miracle-Gro Boosts Retail Sales with Garden Expo Tour - Event Marketer

Miracle-Gro Boosts Retail Sales with Garden Expo Tour

DB_EX_Scotts_2003 Ex
Brand: SCOTTS
Agency: US CONCEPTS
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2003
When word got out that Walmart was trying to pull shoppers into its garden departments—only one percent of the chain’s 100 million weekly shoppers were heading into the lawn sections—Scotts stepped…
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