Miller's Mobile Lounge Draws Young Beer Drinkers - Event Marketer

Miller’s Mobile Lounge Draws Young Beer Drinkers

DB_EX_Miller_2009 Ex
Brand: MILLER
Agency: GOMOBILE STARCOM
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2009
Capturing the attention of young beer drinkers isn’t easy, especially once their vision blurs a little. But Miller Brewing had them seeing double with two mobile Cuban lounges designed to create more…
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