Miller Offers Exclusive Concerts Via the Rellim Tour - Event Marketer

Miller Offers Exclusive Concerts Via the Rellim Tour

DB_EX_Miller_2003 Ex
Brand: MILLERCOORS
Agency: CLEAR CHANNEL ENTERTAINMENT
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2003
Miller took a gamble and won when it spelled its name backwards for a music campaign that was intimate, exclusive and memorable. “From a music-strategy standpoint, we started to recognize that the…
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