Microsoft's Game Launch Rivals Hollywood Premiere - Event Marketer

Microsoft’s Game Launch Rivals Hollywood Premiere

DB_Halowood_Ex 2008
Brand: MICROSOFT
Agency: ZED INK
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)
Year: 2008
If Halo 3 is one of the bestselling video games of all time, Halowood, its Beta Preview Launch, has to be one of the best celebrity parties ever. The launch party took over several Hollywood soundstages,…
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