Microsoft Xbox One Retail Launch Targets Families - Event Marketer

Microsoft Xbox One Retail Launch Targets Families

DB_Silver_Xbox One_2014 Ex
Brand: XBOX
Agency: MATTER INC.
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2014
Midnight launches for gaming events typically attract core gamers and early technology adopters—essentially, the folks who will camp out for a coveted product. But with its new Xbox One console, a system…
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