Merrell Sends Festivalgoers on a VR Hike in the Alps - Event Marketer

Merrell Sends Festivalgoers on a VR Hike in the Alps

ETA_SingleTech_B2C_Merrell_2015
Brand: MERRELL
Agency: FRAMESTORE HILL HOLIDAY MKG
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Year: 2015
Outdoor shoe brand Merrell has enjoyed a long history of loyalty among serious hikers and outdoor enthusiasts. But it was in need of a little extra adrenaline to shed its “brown shoe” reputation and…
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