McDonald's Hosts Parking Lot Concerts for Millennials - Event Marketer

McDonald’s Hosts Parking Lot Concerts for Millennials

DB_McDonalds_2008 Ex
Brand: MCDONALD'S
Agency: TBA GLOBAL
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2008
McDonald’s needed a super-sized idea for reconnecting with young adults. (You know, those highly coveted yet squirrelly 18-to-24-year-olds with a finely tuned B.S.-meter that goes off at the first sign…
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