Mattel Sweepstakes Entices Tech-Savvy Kids - Event Marketer

Mattel Sweepstakes Entices Tech-Savvy Kids

DB_Mattel_2014 ETA
Brand: MATTEL
Agency: TROJANONE WONDERMAKR
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF VIDEO STREAMING
Year: 2014
Sweepstakes are way more interactive in today’s digital world than they used to be. Take Mattel Canada’s Hot Wheels Track Builder Challenge, a program the brand launched to promote the Ultimate Track…
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