Mattel Drives Booth Traffic with Hot Wheels, Twitter - Event Marketer

Mattel Drives Booth Traffic with Hot Wheels, Twitter

Best_Social_Mattel_WEB
Brand: MATTEL
Agency: TROJANONE
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF TWITTER
Year: 2013
Auto shows are typically hot beds for emerging technology. Many an automaker has turned to event technologies to bring the high-tech features found in its cars to life on the show floor. Which is why it’s…
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