Mars Stops Busy New Yorkers in their Tracks - Event Marketer

Mars Stops Busy New Yorkers in their Tracks

Actor and activist David Arquette encourages people to join the Bar Hunger campaign from atop the Madison Square Garden marquee
Brand: MARS SNICKERS
Agency: SYNERGY EVENTS WEBER SHANDWICK
Year: 2010
In New York City, it’s pretty difficult to do something that hasn’t been done before. Even more challenging is getting the attention of busy New Yorkers who are bombarded daily by samplers, street…
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