L'Oreal Plays with Color at Branded House Parties - Event Marketer

L’Oreal Plays with Color at Branded House Parties

DB_EX_LOreal_2014 Ex
Brand: L'OREAL
Agency: FLUENT
Awards: EX AWARDS — BEST BUZZ MARKETING/INFLUENCER PROGRAM
Year: 2014
L’Oréal leveraged peer influencers to systematically change the direction of an existing product to target young millennial women and make a product experience a fun and inviting social event. Leveraging…
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