LG Live-Wires its NCAA Final Four Fan Experience - Event Marketer

LG Live-Wires its NCAA Final Four Fan Experience

DB_LG_2011 ETA
Brand: LG
Agency: SPARKS
Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Year: 2011
Fan festivals at major sporting events have evolved over the past decade to become major attractions (and major marketing opportunities) in their own right. After all, for many attendees who can’t attend…
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