Lexus Running Series Targets Active Demographic - Event Marketer

Lexus Running Series Targets Active Demographic

DB_Lexus_2015 Ex
Brand: LEXUS
Agency: TEAM ONE
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2015
Lexus has a strong reputation as a producer of dependable luxury vehicles. When the brand recognized it was struggling to appeal to a younger demographic, however, it took to the streets—on foot. Targeting…
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