Lexus' Ride-and-Drive Footprint Offers Upscale Activations - Event Marketer

Lexus’ Ride-and-Drive Footprint Offers Upscale Activations

DB_Lexus_Ex 2008
Brand: LEXUS
Agency: AMCI
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)
Year: 2008
Taste of Lexus was completely revitalized for this year, becoming more than just an upscale ride-and-drive, but a destination in its own right. Modeled after retail destinations like Rodeo Drive and Fifth…
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