Lexus Creates Hidden Fine Dining Experiences in L.A. - Event Marketer

Lexus Creates Hidden Fine Dining Experiences in L.A.

DB_Silver_Lexus_2014 Ex
Brand: LEXUS
Agency: TEAM ONE
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2014
Lexus ain’t your grandfather’s car anymore, and to tell Generation X and Y consumers all about it, the brand set out to show them that a Lexus is the best way to pair luxury with a unique statement…
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