LEGO Tackles Youth Demo with Bionicle Vehicle Tour - Event Marketer

LEGO Tackles Youth Demo with Bionicle Vehicle Tour

DB_Gold_LEGO_2003 Ex
Brand: LEGO
Agency: MARKETING WERKS
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2003
After a super-successful run with the first Bionicle tour in 2001, Lego headed out yet again last summer with a 2002 incarnation looking to obtain 300,000 targeted impressions and visit 1,000 demographic-rich…
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