Cisco Takes GSX Sales Meeting to New Heights - Event Marketer

Cisco Takes GSX Sales Meeting to New Heights

DB_Cisco GSX_2012 Book
Brand: CISCO
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST LIVE + DIGITAL PROGRAM (B-TO-B)
Year: 2012

Every year, Cisco finds new ways to improve and enhance its annual Global Sales Experience (GSX). For one recent GSX, the company focused on how to arm its global sales force with strategies for meeting the year’s goals and sales objectives, while recognizing and rewarding individuals for their performance and motivating them to achieve beyond their own expectations. With an audience of more than 20,000, Cisco expanded its content offerings and created an even greater number of face-to-face satellite events than in previous years.

GSX has evolved into a hybrid event that now includes video, interactive content and gaming elements. By completing activities such as submitting session polls and asking speakers questions, active users could earn virtual badges and recognition. The company developed a GSX mobile app to help delegates manage their agendas, check into and evaluate sessions, and participate in the gaming activities. SMS solutions also were deployed so physical attendees could make their voice heard alongside virtual attendees by submitting poll responses and questions to speakers.

Cisco engaged attendees as never before with a role-playing game called “A Matter of Time,” for which employees tried to help a fictional Cisco sales team win the contract of the century. The experience incorporated informative dialogue and interactive challenges, enabling the sales force to better understand Cisco’s business priorities in an entertaining context.

Despite the expanded scope and larger-than-ever scale, the event fired on all cylinders. Cisco sent 61,500 virtual congratulations, 9,100 poll answers were submitted, and there were 4,600 GSX TV views and 52,000 achievements awarded.

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