Lamborghini Dreams up a VIP Test Drive in Miami - Event Marketer

Lamborghini Dreams up a VIP Test Drive in Miami

DB_Silver_Lamborghini_2014 Ex
Brand: LAMBORGHINI
Agency: VOK DAMS
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2014
How do you create an event for a dream car? To launch the new Lamborghini Aventador Roadster, Lamborghini decided a standard test drive program would be too “mediocre,” so it invited 400 international…
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