Kodak Promotes New Camera with a One-Market Program - Event Marketer

Kodak Promotes New Camera with a One-Market Program

DB_Silver_Kodak_2003 Ex
Brand: KODAK
Agency: US MARKETING & PROMOTIONS
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2003
Out to test a new PLUSDigital one-time-use camera among female teens in Detroit, USM&P created a simple, yet effective one-market program executed in malls, movie theaters and at special events. The…
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