Kodak Concerts Make Black and White Film Cool Again - Event Marketer

Kodak Concerts Make Black and White Film Cool Again

DB_Gold_Kodak_2003 Ex
Brand: KODAK
Agency: ENTERTAINMENT MARKETING
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2003
To herald the reintroduction of black and white film to a generation of consumers becoming very comfy in the Digital Age, Kodak inked a sponsorship of the House of Blues’ 10th anniversary celebration…
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