Kleenex Urges Shoppers to Send the Gift of Tissues - Event Marketer

Kleenex Urges Shoppers to Send the Gift of Tissues

DB_Kleenex_2012 Book
Brand: KLEENEX
Agency: OGILVYACTION
Year: 2011
To take market share away from its competition while providing a strong brand experience for women ages 25- to 54- years old, Kleenex introduced the Softness Worth Sharing 2.0 campaign. The program…
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