Johnson & Johnson Puts a Healthy Spin on World Cup - Event Marketer

Johnson & Johnson Puts a Healthy Spin on World Cup

DB_JohnsonJohnson_2015 Ex
Brand: JOHNSON & JOHNSON
Agency: OCTAGON
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2015
Johnson & Johnson leveraged its sponsorship to cement its longtime connection to health care—and help people in the process. The mega brand supplied the FIFA World Cup with necessary medical and…
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