Jeep 'Drives' New Cherokee Straight up a Skyscraper - Event Marketer

Jeep ‘Drives’ New Cherokee Straight up a Skyscraper

JEEP CLIMB
Brand: DAIMLERCHRYSLER
Agency: CLEAR!BLUE
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2005
To trumpet the introduction of the 2005 Grand Cherokee, Jeep was on a mission to demonstrate the vehicle’s “go anywhere, do anything” capability. At the same time, the automaker wanted a launch event…
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