Intel Turns Keynote into Tech-Fueled Extravaganza - Event Marketer

Intel Turns Keynote into Tech-Fueled Extravaganza

2016_Ex_EX_ProductionB2B_Intel
Brand: INTEL
Agency: CLARITY CREATIVE JOHN HALLORAN AND ASSOCIATES MYSTIC SCENIC WORLDSTAGE
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)
Year: 2016
Intel transformed its opening keynote at CES 2016 into an extension of its highly immersive exhibit experience on the show floor. With an emphasis on changing industry perceptions of the company from a…
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