Inside ING's First New York City Marathon Sponsorship - Event Marketer

Inside ING’s First New York City Marathon Sponsorship

DB_ING_2004 Ex
Brand: ING
Agency: GMR MARKETING
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2004
Other sponsors have attempted the New York City Marathon over the years, but none have come close to activating the largest one-day sporting event on Earth—attended by 2.5 million people and broadcast…
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