Influencer Moms Help Raise Awareness for EA Game - Event Marketer

Influencer Moms Help Raise Awareness for EA Game

DB_EA_Book1
Brand: EA
Agency: AMMO MARKETING
Year: 2009
EA’s research indicated that the best way to launch its new fitness product EA Sports Active was to tap into key influencers in the female, especially mom, category. On a mission to reach 500 American…
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