Illy Promotes Espresso Machine with a Modular Home - Event Marketer

Illy Promotes Espresso Machine with a Modular Home

DB_Silver_Illy_2009 Ex
Brand: ILLY
Agency: IN HOUSE
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)
Year: 2009
To launch its new espresso machine, the iperEspresso, Illy created the Push Button House, which was a modular structure that, with a punch of a button, would transform from a 15,000-pound pile of junkyard…
Back to EventMarketer.com

© 2017 Access Intelligence, LLC – All Rights Reserved. |