IBM Takes a Cerebral Approach to Verse Launch Event - Event Marketer

IBM Takes a Cerebral Approach to Verse Launch Event

DB_IBM_2015 Ex
Brand: IBM
Agency: DRURY DESIGN DYNAMICS
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2015
Email is a part of everyday life, with many different generations now relying on it. So for the launch of Verse, its cloud-based email service, IBM took a cerebral approach that, in addition to IBM leadership…
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