IBM Drives B-to-B Strategy with Global Event Council - Event Marketer

IBM Drives B-to-B Strategy with Global Event Council

DB_EX_IBM_2003 Ex
Brand: IBM
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2003
The Ex judges gasped when IBM’s massive global event program was entered into this category, but after a closer review of the submission … it made sense. Why? Because Big Blue doesn’t think of its…
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