IBM Drives B-to-B Strategy with Global Event Council

IBM Drives B-to-B Strategy with Global Event Council - Event Marketer

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IBM Drives B-to-B Strategy with Global Event Council

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Brand: IBM

Agency: GEORGE P. JOHNSON

Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)

Year: 2003

The Ex judges gasped when IBM’s massive global event program was entered into this category, but after a closer review of the submission … it made sense. Why? Because Big Blue doesn’t think of its…

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