HP's 'Nominations' Lead to Conference Attendance Lift - Event Marketer

HP’s ‘Nominations’ Lead to Conference Attendance Lift

DB_HP_2_2007 Ex
Brand: HP
Agency: JACK MORTON WORLDWIDE
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)
Year: 2007
The goals were clear: Hewlett-Packard was looking to refocus the premier conference for its Europe, Middle East and Africa regional customers, and, perhaps more daunting, reduce the event’s cost by 25…
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