HP Highlights New Brand with Transformation Zones - Event Marketer

HP Highlights New Brand with Transformation Zones

2016_Ex_EX_SingleMktB2B_HP
Brand: HEWLETT PACKARD ENTERPRISE
Agency: ID4 EVENT SERVICES SPARKS
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)
Year: 2016
When HP made the decision to split into two companies, the launch of its new brand, Hewlett Packard Enterprise (HPE), had to make a splash. To make it happen, the brand painted London HPE green with its…
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