Hot Wheels Deploys Twitter-Activated Vending Machine - Event Marketer

Hot Wheels Deploys Twitter-Activated Vending Machine

DB_Gold_Mattel_2014 Ex
Brand: MATTEL
Agency: TROJANONE
Awards: EX AWARDS — BEST USE OF SOCIAL MEDIA
Year: 2014
It seems like a simple thing to give out samples of Hot Wheels at a car show. But for the Canadian International Auto Show (CIAS), Hot Wheels set out to turn a simple sampling activation into an experience…
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