Hershey's Swag Exchange Woos Millennials at SXSW - Event Marketer

Hershey’s Swag Exchange Woos Millennials at SXSW

DB_Hershey_Fair or Festival_EX 2017
Brand: HERSHEY
Agency: BARKLEY MAGNETIC COLLABORATIVE
Awards: EX AWARDS — BEST FAIR/FESTIVAL ACTIVATION
Year: 2017
Hershey’s Take5 Swag Exchange at SXSW was built on one well-known insight: you can never have too much swag… until you do. To engage festivalgoers, who are often inundated with the Koozies, pens, backpacks…
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