Heineken's Beach Event Combines Ibiza Parties and Football

Heineken's Beach Event Combines Ibiza Parties and Football - Event Marketer

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Heineken’s Beach Event Combines Ibiza Parties and Football

Case Study Details

Brand: HEINEKEN

Agency: TBWA

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)

Year: 2015

Heineken was looking to leverage its UEFA (Union of European Football Associations) sponsorship in a unique and spectacular way and become part of the online conversation in social media around the Champions…

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