Heineken's Beach Event Combines Ibiza Parties and Football - Event Marketer

Heineken’s Beach Event Combines Ibiza Parties and Football

DB_Heineken_2015 Ex
Brand: HEINEKEN
Agency: TBWA
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2015
Heineken was looking to leverage its UEFA (Union of European Football Associations) sponsorship in a unique and spectacular way and become part of the online conversation in social media around the Champions…
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